Dhyāna in Sanskrit (Devanagari: ध्यान) or jhāna (झन) in Pāli can refer to either meditation or meditative states. Equivalent terms are "Chán" in modern Chinese, "Zen" in Japanese, "Seon" in Korean, "Thien" in Vietnamese, and "Samten" in Tibetan.
Marketing as we know it is changing. More channels, more ways of getting in touch with people, more ways of building the brand. New media, newer media, born-in-the-last nanosecond media.
What works and what doesn't? What's a fad and what's a seismic shift? Which tactics bridge my born home, India and my adopted home, the USA?
Hence the name - one country, the arguable foundation of peace and understanding and second the foundation of selling as we know it.
The main theme of the posts will be tracing some of these in the context of services in my chosen areas. It will lead me to self-discovery and hopefully, some insight at the end. Thank you for reading.
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